THE MISINFORMATION DOSES
The six doses of misinformation given out at The National Misinformation Service pharmacy are based off of the six most common strategies used to spread misinformation, false beliefs and truths online.
EMOTION
Producing material that deliberately plays into basic emotions such as fear, anger or empathy, in order to gain attention or frame an issue in a particular way.
CONSPIRACY THEORIES
Creating or amplifying alternative explanations for traditional news events which assume that these events are controlled by a small usually malicious secret elite group of people.
POLARIZATION
Artificially amplifying existing grievances and tensions between different groups in society, for example political differences, in order to garner support for or antagonism towards partisan viewpoints and policies.
IMPERSONATION
Deception in the form of impersonating online accounts. This includes posing as a real person or organization by mimicking their appearance, for example by using a slightly different username.
TROLLING
Deliberately inciting a reaction from a target audience by using bait.
